How Podcasts Turn Conversations Into Opportunities (with Greg Wasserman)

Most people launch podcasts hoping for downloads, growth, visibility, and maybe even money. All of which are attainable (with varying degrees of time investment). 

But it turns out size isn’t everything when it comes to podcasting and the numbers-based data around it. One of the biggest returns on investment in your podcasting has nothing to do with the number of people listening to it.

In this episode, Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights, talks the talk with Courtney Reimer about why podcasts can function less like “content” and more like relationship engines: creating opportunities, conversations, introductions, partnerships, community, and long-tail business value that often has very little to do with traditional podcast metrics.

They discuss:

• Why relationship ROI outpaces sponsorship revenue for entrepreneurs
• The under-tapped opportunity of building a community from your podcast guests
• How podcasts create access to people you might never otherwise meet
• Using podcasts as a networking and career-building tool
• The role of LinkedIn in growing thought-leadership podcasts
• How AI (sorry, not sorry!) can help newer hosts improve 
• How podcasts create access to otherwise inaccessible people 

If you’ve ever wondered whether a podcast is worth the effort if you don’t have a large audience, this episode may completely reframe your thinking.

ABOUT THE SHOW

Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Here, you’ll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out.

ABOUT THE GUEST: GREG WASSERMAN

Greg Wasserman is the Head of Relationships at RSS.com and the host of Podcast Network Insights, a show exploring how podcast networks operate, grow, monetize, and support creators. Known for his deeply human approach to networking and connection-building, Greg believes life and business are built on two things: time and relationships.

Connect with Greg on LinkedIn and mention you came from Talking the Talk (like he said to do in the episode)! 

ABOUT COURTNEY

Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value.

Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1.

Today, she specializes in helping people build podcasts that are strategic, sustainable, and unmistakably human.

Follow Courtney:

Instagram: @soundsgreatpodcasts

LinkedIn: Courtney Reimer

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